A new-look digital edition

ABTA Magazine is the official magazine of ABTA, The Travel Association. It acts as the voice of the travel industry, providing in-depth features, news, comment, analysis and interviews. Reporting on aviation, entertainment, hotels, cruise, ski, and more, the magazine covers the breadth of the travel industry. 

ABTA Magazine forms the centrepiece of a range of ABTA publications including the ABTA Magazine Guides to…, a series of themed guides to different regions and travel industry trends, such as Cruise and the Caribbean. Since 2018, guides have been produced in association with the tourist boards of Greece, Murcia, in Spain and Miyagi in Japan and, most recently, Marbella, which you can read in full here and on the ABTA Magazine website here.

Since Covid-19 imposed lockdowns across the UK, ABTA Magazine has been digital-only. Working closely with ABTA, the magazine is distributed to the entire ABTA database of more than 22,000 industry email contacts. During this period, we have enjoyed a huge increase in traffic to ABTAmag.com On average, the website has more than 40,000 unique users per calendar month.

In November 2020, ABTA Magazine relaunched its digital edition in a new, interactive format. This new technology allows us to create something that combines the best of print with the best of online – that is, a sleek and minimalist design with interactivity and functionality. We are now able to utilise copy, images, video, audio and animations within the frame of individual issues, allowing us to present information in an easy-to-read, enjoyable and quite unique way.

ABTA Magazine’s Weekly Digest, a newsletter which considers the current state of play in the travel industry, is out each Friday.

From January, ABTA Magazine will be published monthly. It will continue in a digital-only format for the foreseeable future.

ABTA Magazine is publishing on the first Friday of the month.

2021 schedule
January 8 (peaks special)
February 5
March 5 (sustainability special)
April 2
May 7 (luxury special)
June 4
July 2
August 6
September 3
October 1
November 5
December 3

Since Covid-19 forced lockdowns across the UK, ABTA Magazine has been digital-only. Working closely with ABTA, the magazine is distributed to the entire ABTA database of more than 22,000 industry email contacts. During this period, we have enjoyed a huge increase in traffic to ABTAmag.com On average, the website has more than 40,000 unique users per calendar month. The magazine is also distributed to Waterfront’s database of more than 3,000 industry contacts through the Weekly Digest newsletter.

“ABTA Magazine is the voice of the travel industry and critical reading for everyone. All ABTA members from frontline travel agents, to senior decision makers up to CEO level, plus large numbers of non ABTA travel service suppliers receive a copy. The distribution is unrivalled” – Mark Tanzer, chief executive, ABTA

 

Waterfront is the award-winning publisher behind ABTA Magazine and Cruise Adviser, but is increasingly known for its in-house creative agency, The Studio, which offers copywriting, proofreading, video and design solutions.

As long-time publishers in the travel industry, Waterfront has worked with a number of clients in the sector – from tourist boards to operators, travel agents to cruise lines – writing and proofreading brochure copy, designing adverts, handling print relationships, creating magazines and more.

Whether you are working on a digital relaunch, a new marketing campaign or just need some copy turning around quickly, The Studio is here to help. Plus, with our Studio Promise, we’ll match any quote on price and beat it on turn-around time.

For more, please email info@waterfront-publishing.com

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