ABTA has been a trusted travel brand for 70 years, offering advice and guidance to the travelling public, and leading the travel industry in supporting high service standards. See abta.com
ABTA
30 Park Street,
London, SE1 9EQ
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About Waterfront and its design agency, The Studio
ABTA Magazine is the official magazine of ABTA, The Travel Association. It acts as the voice of the travel industry, providing in-depth features, news, comment, analysis and interviews. Reporting on aviation, entertainment, hotels, cruise, ski, and more, the magazine covers the breadth of the travel industry.
ABTA Magazine forms the centrepiece of a range of ABTA publications including the ABTA Magazine Guides to…, a series of themed guides to different regions and travel industry trends, such as Cruise and the Caribbean. Since 2018, guides have been produced in association with the tourist boards of Greece, Murcia, in Spain and Miyagi in Japan and, most recently, Marbella, which you can read in full here and on the ABTA Magazine website here.
Since Covid-19 imposed lockdowns across the UK, ABTA Magazine has been digital-only. Working closely with ABTA, the magazine is distributed to the entire ABTA database of more than 22,000 industry email contacts. During this period, we have enjoyed a huge increase in traffic to ABTAmag.com On average, the website has more than 40,000 unique users per calendar month.
In November 2020, ABTA Magazine relaunched its digital edition in a new, interactive format. This new technology allows us to create something that combines the best of print with the best of online – that is, a sleek and minimalist design with interactivity and functionality. We are now able to utilise copy, images, video, audio and animations within the frame of individual issues, allowing us to present information in an easy-to-read, enjoyable and quite unique way.
ABTA Magazine’s Weekly Digest, a newsletter which considers the current state of play in the travel industry, is out each Friday.
ABTA Magazine is produced by Waterfront Publishing on behalf of ABTA, The Travel Association.
Editorial
Anthony Pearce, director
anthony@waterfront-publishing.com
info@abtamag.com
020 3865 9360
Design
DJMWeb, The Studio
Sub-editors
Nathaniel Cramp
With thanks to: Peter Ellegard, Emily Eastman
Sales and partnerships
Sam Ballard, director
sam@waterfront-publishing.com
Bryan Johnson, senior sales manager
bryan@waterfront-publishing.com
0203 865 9338
075 3270 9734
ABTA has been a trusted travel brand for 70 years, offering advice and guidance to the travelling public, and leading the travel industry in supporting high service standards. See abta.com
ABTA
30 Park Street,
London, SE1 9EQ
Waterfront Publishing is an independent publisher based in central London. It has two in-house magazines, Cruise Adviser and Solus, both aimed at the travel trade. It has also produced magazines on behalf of ABTA; Travelzoo; and Emerald Waterways. Its design agency The Studio by Waterfront offers copywriting, proofreading and design for print, digital, advertising and branding.
Get in touch
From January, ABTA Magazine will be published monthly. It will continue in a digital-only format for the foreseeable future.
ABTA Magazine is publishing on the first Friday of the month.
2021 schedule
January 8 (peaks special)
February 5
March 5 (sustainability special)
April 9
May 7 (luxury special)
June 4
July 2
August 6
September 3
October 1
November 5
December 3
With so much uncertainty in the world, we don’t want to be too prescriptive with our forward features list. We think it would be unwise to plan too far ahead when, at the time of writing this, we don’t even know whether or not international travel from the UK will be permitted in a month’s time. That said, we are able to give you an idea of some of the features and themes we have planned for the first six months of 2021.
Each issue will also contain regular features such as news, interviews, ABTA campaigns and comment, UK holidays and destination focuses.
Since Covid-19 forced lockdowns across the UK, ABTA Magazine has been digital-only. Working closely with ABTA, the magazine is distributed to the entire ABTA database of more than 22,000 industry email contacts. During this period, we have enjoyed a huge increase in traffic to ABTAmag.com On average, the website has more than 40,000 unique users per calendar month. The magazine is also distributed to Waterfront’s database of more than 3,000 industry contacts through the Weekly Digest newsletter.
“ABTA Magazine is the voice of the travel industry and critical reading for everyone. All ABTA members from frontline travel agents, to senior decision makers up to CEO level, plus large numbers of non ABTA travel service suppliers receive a copy. The distribution is unrivalled” – Mark Tanzer, chief executive, ABTA
£2,750
£6,000
£3,000
£4,810
£750
Made in collaboration with our video partners. Priced on request.
Created by The Studio. Priced on request.
Designed, written and edited by Waterfront. See an example here. Priced on request.
£1,000
£275 per week
£300 per week
£375
Waterfront is the award-winning publisher behind ABTA Magazine and Cruise Adviser, but is increasingly known for its in-house creative agency, The Studio, which offers copywriting, proofreading, video and design solutions.
As long-time publishers in the travel industry, Waterfront has worked with a number of clients in the sector – from tourist boards to operators, travel agents to cruise lines – writing and proofreading brochure copy, designing adverts, handling print relationships, creating magazines and more.
Whether you are working on a digital relaunch, a new marketing campaign or just need some copy turning around quickly, The Studio is here to help. Plus, with our Studio Promise, we’ll match any quote on price and beat it on turn-around time.
For more, please email info@waterfront-publishing.com
ABTA Magazine is created by Waterfront Publishing, an award-winning independent magazine publisher based in central London. Waterfront creates print, mobile and online media and provides editorial, design, proofreading and marketing. It is a member of the Professional Publishers Association (PPA) and a partner of ABTA.
As well as its flagship title Cruise Adviser, Waterfront also produces ABTA Magazine on behalf of ABTA, the Travel Association. The magazine forms the centrepiece of a range of ABTA publications including a series of ABTA Magazine destination and trend supplements; ABTA Golf and the ABTA Country Guides. In October 2019, ABTA Magazine won Trade Publication of the Year at the Travel Media Awards.
Waterfront offers contract publishing services and has produced magazines for Travelzoo; Emerald Waterways, the Cruise Lines International Association, UK and Ireland (Clia); Cruise & Maritime Voyages; The Travel Village, JV Pastor Groupe and Advantage Travel Partnership.
See waterfront-publishing.com for more details.
Advertising
Bryan Johnson, senior sales manger
bryan@waterfront-publishing.com
020 3865 9338
075 3270 9734
Editorial and partnerships
Sam Ballard, director
sam@waterfront-publishing.com
Anthony Pearce, director
anthony@waterfront-publishing.com
Waterfront Publishing
Hop Exchange,
Southwark Street,
London, SE1 1TY
020 3865 9360
info@waterfront-publishing.com