Media kit 2021

Media kit 2021
Editor’s letter

A new-look digital edition

ABTA Magazine is the official magazine of ABTA, The Travel Association. It acts as the voice of the travel industry, providing in-depth features, news, comment, analysis and interviews. Reporting on aviation, entertainment, hotels, cruise, ski, and more, the magazine covers the breadth of the travel industry. 

ABTA Magazine forms the centrepiece of a range of ABTA publications including the ABTA Magazine Guides to…, a series of themed guides to different regions and travel industry trends, such as Cruise and the Caribbean. Since 2018, guides have been produced in association with the tourist boards of Greece, Murcia, in Spain and Miyagi in Japan and, most recently, Marbella, which you can read in full here and on the ABTA Magazine website here.

Since Covid-19 imposed lockdowns across the UK, ABTA Magazine has been digital-only. Working closely with ABTA, the magazine is distributed to the entire ABTA database of more than 22,000 industry email contacts. During this period, we have enjoyed a huge increase in traffic to On average, the website has more than 40,000 unique users per calendar month.

In November 2020, ABTA Magazine relaunched its digital edition in a new, interactive format. This new technology allows us to create something that combines the best of print with the best of online – that is, a sleek and minimalist design with interactivity and functionality. We are now able to utilise copy, images, video, audio and animations within the frame of individual issues, allowing us to present information in an easy-to-read, enjoyable and quite unique way.

ABTA Magazine’s Weekly Digest, a newsletter which considers the current state of play in the travel industry, is out each Friday.


Get in touch with the team

ABTA Magazine is produced by Waterfront Publishing on behalf of ABTA, The Travel Association.


Anthony Pearce, director
020 3865 9360

DJMWeb, The Studio

Nathaniel Cramp

With thanks to: Peter Ellegard, Emily Eastman

Sales and partnerships

Sam Ballard, director

Bryan Johnson, senior sales manager
0203 865 9338
075 3270 9734

About ABTA

Waterfront Publishing is an independent publisher based in central London. It has two in-house magazines, Cruise Adviser and Solus, both aimed at the travel trade. It has also produced magazines on behalf of ABTATravelzoo; and Emerald Waterways. Its design agency The Studio by Waterfront offers copywriting, proofreading and design for print, digital, advertising and branding.

Get in touch

Waterfront Publishing
Hop Exchange,
Southwark Street,
London, SE1 1TY
020 3865 9360

From January, ABTA Magazine will be published monthly. It will continue in a digital-only format for the foreseeable future.

ABTA Magazine is publishing on the first Friday of the month.

2021 schedule
January 8 (peaks special)
February 5
March 5 (sustainability special)
April 9
May 7 (luxury special)
June 4
July 2
August 6
September 3
October 1
November 5
December 3

Forward features

With so much uncertainty in the world, we don’t want to be too prescriptive with our forward features list. We think it would be unwise to plan too far ahead when, at the time of writing this, we don’t even know whether or not international travel from the UK will be permitted in a month’s time. That said, we are able to give you an idea of some of the features and themes we have planned for the first six months of 2021.

Each issue will also contain regular features such as news, interviews, ABTA campaigns and comment, UK holidays and destination focuses.


Peaks special, with expert analysis and comment from different sectors of the industry including hotels, aviation, escorted touring, adventure, cruise and more
Feature: All-inclusive travel


Feature: the future of US travel

Sustainability special, including features on community tourism, decarbonisation, the concept of ‘flight shame’, plastic reduction and more

Feature: the future of business travel
Feature: river cruise


Luxury special, including features on the best destinations, interviews with operators and hotels

Feature: the best of summer 2021

Since Covid-19 forced lockdowns across the UK, ABTA Magazine has been digital-only. Working closely with ABTA, the magazine is distributed to the entire ABTA database of more than 22,000 industry email contacts. During this period, we have enjoyed a huge increase in traffic to On average, the website has more than 40,000 unique users per calendar month. The magazine is also distributed to Waterfront’s database of more than 3,000 industry contacts through the Weekly Digest newsletter.

ABTA Magazine is the voice of the travel industry and critical reading for everyone. All ABTA members from frontline travel agents, to senior decision makers up to CEO level, plus large numbers of non ABTA travel service suppliers receive a copy. The distribution is unrivalled” – Mark Tanzer, chief executive, ABTA


Reader survey


Display advert


IFC display advert




Infographic advertorial


Hosted video


Video creation

Made in collaboration with our video partners. Priced on request.

Animated infographic advertorial

Created by The Studio. Priced on request.

Standalone guide

Designed, written and edited by Waterfront. See an example here. Priced on request.

Solus email


Website skyscraper

£275 per week

Website banner

£300 per week

Newsletter banner


The Studio

Waterfront is the award-winning publisher behind ABTA Magazine and Cruise Adviser, but is increasingly known for its in-house creative agency, The Studio, which offers copywriting, proofreading, video and design solutions.

As long-time publishers in the travel industry, Waterfront has worked with a number of clients in the sector – from tourist boards to operators, travel agents to cruise lines – writing and proofreading brochure copy, designing adverts, handling print relationships, creating magazines and more.

Whether you are working on a digital relaunch, a new marketing campaign or just need some copy turning around quickly, The Studio is here to help. Plus, with our Studio Promise, we’ll match any quote on price and beat it on turn-around time.

For more, please email



“Over the past year we have been using Waterfront Publishing’s design agency and are continuing to do so throughout 2020. We really like the approach and style of the designs and having outsourced designers helps our in-house team to focus on other key messages – it’s reassuring to know we can brief the team and the end result will be delivered with enthusiasm, care and creativity to suit the brief”
– Cerys Stainton, marketing manager, Saga Tours and Cruises

“Their creativity and understanding of the travel industry has been fundamental to ensuring they deliver a professional piece, whilst keeping all stakeholders happy. I would definitely work with them again in the future.”
– Danielle de Nervaux, marketing campaign & PR manager, Advantage Travel PartnershipSee more here.
Waterfront Publishing

ABTA Magazine is created by Waterfront Publishing, an award-winning independent magazine publisher based in central London. Waterfront creates print, mobile and online media and provides editorial, design, proofreading and marketing. It is a member of the Professional Publishers Association (PPA) and a partner of ABTA.

As well as its flagship title Cruise Adviser, Waterfront also produces ABTA Magazine on behalf of ABTA, the Travel Association. The magazine forms the centrepiece of a range of ABTA publications including a series of ABTA Magazine destination and trend supplements; ABTA Golf and the ABTA Country Guides. In October 2019, ABTA Magazine won Trade Publication of the Year at the Travel Media Awards.

Waterfront offers contract publishing services and has produced magazines for TravelzooEmerald Waterways, the Cruise Lines International Association, UK and Ireland (Clia); Cruise & Maritime VoyagesThe Travel VillageJV Pastor Groupe and Advantage Travel Partnership.

See for more details.


Bryan Johnson, senior sales manger
020 3865 9338
075 3270 9734

Editorial and partnerships
Sam Ballard, director

Anthony Pearce, director

Waterfront Publishing
Hop Exchange,
Southwark Street,
London,  SE1 1TY

020 3865 9360