Barbados’ Minister of Tourism and International Transport, Senator Lisa Cummins, reveals why the Caribbean island nation is a hotspot for wellness in 2022 and beyond
Historically, Barbados has always been a wellness destination. The only country that former US president George Washington travelled to outside of the US was Barbados, on a wellness visit and we have a facility called George Washington House for that reason.
From then until now, people have come to Barbados for reasons including convalescing, speciality treatments and now, new initiatives for wellness tourism.
We have been working with our partners to twin tourism with wellness tourism – putting tourist centres off the grid, with spas, organic products and menus and food that are all healthy and focused on wellness. This combination is very much on the cards for 2023 and beyond.
I think coming out of a pandemic, the emphasis for everybody lately has been on public health. The question of wellness is most important now, whether that’s mental or physical wellness, or both. Those things have taken a beating as a result of the pandemic, so there’s a consumer demand that says: I need to feel normal, well, connected again. And my environment, food and the people around me – all of those things contribute to that wellness experience.
And that’s very much a part of the Barbados product for the tourism sector in 2022 and 2023.