A new-look digital edition

ABTA Magazine is the official magazine of ABTA, The Travel Association. It acts as the voice of the travel industry, providing in-depth features, news, comment, analysis and interviews. Reporting on aviation, entertainment, hotels, cruise, ski, and more, the magazine covers the breadth of the travel industry. 

ABTA Magazine forms the centrepiece of a range of ABTA publications including the ABTA Magazine Guides to…, a series of themed guides to different regions and travel industry trends, such as Cruise and the Caribbean. Since 2018, guides have been produced in association with the tourist boards of Greece, Murcia, in Spain and Miyagi in Japan and, most recently, Marbella, which you can read in full here and on the ABTA Magazine website here.

Since Covid-19 imposed lockdowns across the UK, ABTA Magazine has been digital-only. Working closely with ABTA, the magazine is distributed to the entire ABTA database of more than 22,000 industry email contacts. During this period, we have enjoyed a huge increase in traffic to ABTAmag.com On average, the website has more than 40,000 unique users per calendar month.

In November 2020, ABTA Magazine relaunched its digital edition in a new, interactive format. This new technology allows us to create something that combines the best of print with the best of online – that is, a sleek and minimalist design with interactivity and functionality. We are now able to utilise copy, images, video, audio and animations within the frame of individual issues, allowing us to present information in an easy-to-read, enjoyable and quite unique way.

ABTA Magazine’s Weekly Digest, a newsletter which considers the current state of play in the travel industry, is out each Friday.